0001158369-26-000004.txt : 20260427 0001158369-26-000004.hdr.sgml : 20260427 20260427194829 ACCESSION NUMBER: 0001158369-26-000004 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20260424 FILED AS OF DATE: 20260427 DATE AS OF CHANGE: 20260427 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: BALLOU ROGER H CENTRAL INDEX KEY: 0001158369 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-15749 FILM NUMBER: 26902694 MAIL ADDRESS: STREET 1: C/O CDI CORP STREET 2: 1717 ARCH ST 35TH FL CITY: PHILADELPHIA STATE: PA ZIP: 19103 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BREAD FINANCIAL HOLDINGS, INC. CENTRAL INDEX KEY: 0001101215 STANDARD INDUSTRIAL CLASSIFICATION: PERSONAL CREDIT INSTITUTIONS [6141] ORGANIZATION NAME: 02 Finance EIN: 311429215 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 3095 LOYALTY CIRCLE CITY: COLUMBUS STATE: OH ZIP: 43219 BUSINESS PHONE: 6147294000 MAIL ADDRESS: STREET 1: 3095 LOYALTY CIRCLE CITY: COLUMBUS STATE: OH ZIP: 43219 FORMER COMPANY: FORMER CONFORMED NAME: ALLIANCE DATA SYSTEMS CORP DATE OF NAME CHANGE: 19991217 4 1 wk-form4_1777333707.xml FORM 4 X0609 4 2026-04-24 0 0001101215 BREAD FINANCIAL HOLDINGS, INC. BFH 0001158369 BALLOU ROGER H false 3095 LOYALTY CIRCLE COLUMBUS OH 43219 1 0 0 0 0 Common Stock 2026-04-24 4 S 0 9687 90.32 D 30079 D The total amount of securities beneficially owned includes: (a) 11,626 unrestricted shares; (b) 699 unvested restricted stock units granted 6/27/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j) 2,802 unvested restricted stock units granted 6/16/25. /s/ Benjamin L. Morgan, Attorney in Fact 2026-04-27