0001284309-26-000012.txt : 20260423 0001284309-26-000012.hdr.sgml : 20260423 20260423210324 ACCESSION NUMBER: 0001284309-26-000012 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20260421 FILED AS OF DATE: 20260423 DATE AS OF CHANGE: 20260423 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: MADDEN LARRY CENTRAL INDEX KEY: 0001284309 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-40015 FILM NUMBER: 26890203 MAIL ADDRESS: STREET 1: C/O VIANT TECHNOLOGY INC. STREET 2: 2722 MICHELSON DRIVE, SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Viant Technology Inc. CENTRAL INDEX KEY: 0001828791 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] ORGANIZATION NAME: 06 Technology EIN: 853447553 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 2722 MICHELSON DRIVE STREET 2: SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 BUSINESS PHONE: 949-861-8888 MAIL ADDRESS: STREET 1: 2722 MICHELSON DRIVE STREET 2: SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 4 1 wk-form4_1776992601.xml FORM 4 X0609 4 2026-04-21 0 0001828791 Viant Technology Inc. DSP 0001284309 MADDEN LARRY false C/O VIANT TECHNOLOGY INC. 2722 MICHELSON DRIVE, SUITE 100 IRVINE CA 92612 0 1 0 0 Chief Financial Officer 1 Class A Common Stock 2026-04-21 4 S 0 13283 10.9109 D 579744 D Class A Common Stock 2026-04-22 4 S 0 13263 10.7387 D 566481 D Class A Common Stock 2026-04-23 4 S 0 12782 10.1613 D 553699 D Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.43. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.39 to $10.955. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.05 to $10.315. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. /s/ Larry Madden 2026-04-23